Membership Team
Members:
Team: Jonathan Bell, Stephanie Cosgrove, Suzanne Esber, Seva Gandhi, Sherry Johnson, Lindley Myers, Sherwood Shankland
Team leads: Pam Sterling
Charter:
Retain current members, increase the number of members, and enrich and highlight the benefits of ToP Network membership.
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Vision Elements Addressed:
- Effective External Marketing
- A Diverse, Growing and Well-Informed Membership
- A vibrant forum for professional development and learning of our members
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Focus of Activity for 2016
- Updating, adding to, enhancing visibility and sharing benefits of membership
- Being responsive to the needs of membership and communicating with members
- Developing a 3 year growth, engagement, and retention campaign
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New Messages that Apply to Us:
- Having different levels of membership/valuing all of them
- ToP Plays well/nice with others
- We integrate leadership with participation
- Being relevant in our times is good for business
- We constantly evolve our policies + processes
- We meet you in the gap and we have embraced the whole continuum
- We are a learning community
- Greeting people we do not know & we do know with “What are your gifts”
- Foundational Meaning: Profound respect, disciplined thinking, Group transformation
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Success Indicators for 2016
- Membership benefits document completed.
- Communication plan for the recruitment and retention for members created.
- Exit Survey developed, implemented and data analyzed.
- 3 year growth, engagement and retention campaign developed (GER).
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Behaviors to Develop:
- Demonstration of results
- Language change that is inclusive: not in camps
- Bring back wonderful former allies with a different question than “What can you help with?”
- Embrace technology
- More partnership with other participatory practices
- Business orientation needed More appreciation less criticism
- To exchange: knowledge and wisdom
- Rigor and partnership
- Experimentation – got us here
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Membership Team 2016 Calendar
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Quarter 1
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Quarter 2
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Quarter 3
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Quarter 4
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- Membership Benefits Document Initiated
- Exit Survey completed
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- Membership Benefits Document Completed
- Communication Plan Created
- Exit Survey Completed & Implemented
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- Develop 3 year GER
- Exit Survey Results Analyzed
- Communication Plan Implemented
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